Archives for March 2006

Dealing With Groupies

Click the image to discover which London agency deals with groupies.

Back Scratch Fever

Jim Hanas, a freelance editor and writer living in New York City, found inspiration in heirarchy-flattening social bookmarking sites and has now brought the concept to life in an arena that means something to him (and others like him). has been making a lot of noise lately, and spawning a lot of imitators. Not […]

And Google Buys Another

Writely, the web-based word processor was purchased by Google this week. Here’s how the acquisition is viewed at Writely world headquarters. Here are our “top 10” reasons why being part of Google is fantastic for Writely and the Writely team: 10. Writely is like a caterpillar that we hope to make into a beautiful butterfly […]

Sorry Chloe, But Santino Got Robbed.

Yes, I was watching Wednesday night as Heidi Klum and crew robbed Santino of his rightful designation. Yet, I have a feeling Santino’s going to do well from here, even without the title. One of the fun things about Project Runway is watching another industry grapple with many of the same issues we face in […]

“Your Boat Is The Brand”

Once upon a time, Jack Trout was the man. After all, he is the acclaimed author of many marketing classics, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing and Differentiate or Die. But now he’s come out against word-of-mouth in Forbes, making him look old-fashioned, at best. There’s […]

Lead Me To A Free iPod

What would you give for a qualified lead? An iPod, perhaps? From Ad Age: The $20 million-a-year site that has become a poster child of the increasingly important online incentive marketing business was originally started as a “get a free condom” come-on. At lunch one day in the college cafeteria, then University of North […]

Rubel Untainted In Wal-Mart Blog Scandal

Wal-Mart has been working with right wing bloggers. It’s a story. Some are up in arms over it. I don’t know who exactly, but I trust they’re out there and that they’re fuming. Edelman, the PR firm that handles the Wal-Mart account is at the center of this debate. Especially so, due to the fact […]

BBDO Goes To School

I learned today that BBDO runs a school. And get this, they seek to educate clients. Talk about a little pre-sell. Since 1998, BBDO University has been helping BBDO and its clients improve their people‚Äôs ability to build strong brands. BBDO University is headquartered in Barcelona, Spain. From here, we run the Core Curriculum, Client […]