And Google Buys Another

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Writely, the web-based word processor was purchased by Google this week. Here’s how the acquisition is viewed at Writely world headquarters.

Here are our “top 10” reasons why being part of Google is fantastic for Writely and the Writely team:
10. Writely is like a caterpillar that we hope to make into a beautiful butterfly at Google!
9. We love Google’s philosophy and values — especially “Focus on the user.”
8. We’re as passionate as Google is about respecting users’ privacy.
7. Many of our users are already Google fans using other Google services.
6. Being at Google will help us do more great things faster.
5. Some people didn’t feel comfortable trusting a tiny startup with their documents…and we’re no longer a tiny startup.
4. We like lava lamps and they’re pretty much standard decor at Google.
3. Three words: Free Googleplex lunches 😉
2. As fun as it’s been to launch a popular, global, 24×7 Web service, it’ll be nice to take a vacation once in a while!
…and the number one reason???
1. We’ll be able to bring Writely to not just thousands but millions of users — the more, the merrier 🙂

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.