Adpulp
Advertising News and Know-How
It ain’t over till it’s over. CNNMoney.com reports that ABC is selling 30-second spots for as much as $2.6 million, a new record. Advertisers still appear to be willing to pay top dollar during the Super Bowl since a gigantic audience is virtually guaranteed, regardless of which teams are playing. More than 86 million people watched the Super Bowl last year in the U.S., according to Nielsen Media Research. "In this …
Continue Reading about The Ninth Life Of The 30-Second Spot? →
By David Burn
This USA TODAY article helps explain the outrageous salaries many college football coaches earn. Often, a public university's coach ranks as the highest paid public official in the state, well beyond the governor, for instance. Ohio State's athletic program is the nation's top collegiate sports moneymaker. Ohio State made $89.7 million from ticket sales, royalties, advertising, broadcast agreements and other sources …
By David Burn
Russia Profile: It’s 5 p.m. on a grim and rainy Saturday afternoon in November, and finding a parking place near the IKEA store in the Tyoply Stan region of Moscow seems to be impossible. The gigantic parking area is completely full, and the line of cars waiting for available spots stretches for at least another hundred yards. “During the past ten years, the middle class had been growing fast, and so have its …
Continue Reading about Russians Succumb To IKEAization (See, We Really Are Alike) →
By David Burn
By David Burn
Lewis Lazare: Maybe it's the name. Dunkin' Donuts, after all, doesn't suggest it's a chain that puts quite as much emphasis on its coffee as it does doughnuts. But starting this week in the Chicago market, and nationally as well, Dunkin' Donuts is introducing a new ad campaign from Hill, Holliday Connors Cosmopulous/Boston that hopes to convey the message the chain takes its coffee very seriously indeed. The launch …
Continue Reading about Going To Great Lengths To Compete With Starbucks →
Thirty-five percent of the top 20 songs on the 2005 Billboard chart contained brand references. According to strategy firm Agenda, Inc., 2005 was the year that: Missy Elliott’s Jell-o made the boys say hello, Mariah tottered back with a bottle of Bacardi, and the widest possible range of brands were showcased in the Billboard chart; from George Foreman Grills, to Froot Loops, to Listerine. …
Continue Reading about Brands Top The 2005 Billboard Charts →
By David Burn
Kristi Arellano of the Denver Post queried local ad execs about Crispin Porter's imminent move to Boulderado. Pasquale "Pocky" Marranzino, president and chief executive of the Denver ad agency Karsh+Hagan (a division of The Integer Group), said his firm uses the Colorado lifestyle as a recruitment tool. "It's succeeded in some cases and not in others," he said. Cathey Finlon, CEO of McClain Finlon Advertising in …
Continue Reading about Everything That Rises Must Converge →
By David Burn
NYT: Across the country, the National Association of Realtors and the 6 percent commission that most of its members charge to sell a house are under assault by government officials, consumer advocates, lawyers and ambitious entrepreneurs. But the most effective challenge so far emanates from a spare Madison, Wisc. bedroom in the home of Christie Miller. Ms. Miller, 38, a former social worker who favors fuzzy …
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