Thirty-five percent of the top 20 songs on the 2005 Billboard chart contained brand references. According to strategy firm Agenda, Inc., 2005 was the year that:
Missy Elliott’s Jell-o made the boys say hello, Mariah tottered back with a bottle of Bacardi, and the widest possible range of brands were showcased in the Billboard chart; from George Foreman Grills, to Froot Loops, to Listerine.
