I hope this means they're getting rid of their tagline with the exclamation point! Here's the story from Ad Age! American Suzuki Corp. has handed its $100 million-plus auto account to independent Siltanen & Partners Advertising, Marina del Rey, Calif., just three months after bringing on the shop to handle two projects. Congrats, Siltanen! But in all semi-seriousness, I hope they don't dig up Baby Bob again! …
TBWA Held Hostage By Desire for Lions
The desire for industry accolades at Cannes has screwed a global agency as it pursues more clients in China. Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image, according to The Wall Street Journal. On behalf of sportswear maker Adidas, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans. At the same …
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Building Community the Old Fashioned Way
Mercury Advertising in Bozeman has the right idea. They know advertising is a powerful medium that can (and should) be used to help people. At least some of the time. By the way, Mercury is looking for a new copywriter and art director to join their activist team. …
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Once Upon A Time, Wunderman Was a Direct Shop
Chicago interactive shop Design Kitchen, has been bought by WPP Group's Wunderman, an agency network busy employing revisionist history. According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought Web site optimization specialist Zaaz …
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Adidas Gets Integrated
Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age. As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications. Hermann Deininger, chief marketing officer of Adidas Sport Style, said, …
Is This Where Product Placement Is Headed?
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion. …
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Interactive Agencies And Passive Mentalities
My new column on Talent Zoo won't be on the home page until Thursday, but you can check it out now. I take a closer look at the BBDO/Big Spaceship/HBO/Cannes credit kerfuffle, as was discussed here. We all know the MO of lead agencies—and by “lead agencies” I mean the brand agencies, traditional agencies, “big dumb agencies,” whatever you want to call them. They want control. Over ideas, money, credit, over …
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Flapping In The LoDo Wind
I left Denver in August 2003, and while I'm in touch with a few friends who work in the business there, I'm pretty much out of the loop. Which is one reason I enjoy reading The Denver Egotist. Here's something The Egotist posted today that has me scratching my chin. McClain Finlon had another round of layoffs, with pretty much everyone not connected to an existing account receiving paid severance. The head count is …
