Adpulp

Advertising News and Know-How

You are here: Home / Brands / You WILL Watch The Ads

By

You WILL Watch The Ads

From the AP:

In this era of easy ad skipping with TiVo-like video recorders, could television viewers one day be forced to watch commercials with a system that prevents channel switching?
Yes, according to Royal Philips Electronics. A patent application with the U.S. Patent and Trademark Office says researchers of the Netherland-based consumer electronics company have created a technology that could let broadcasters freeze a channel during a commercial, so viewers wouldn’t be able to avoid it.

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

Reader Interactions

Comments

  2. Gienna says

    You WILL turn the television off (or at least close your eyes, put your fingers in your ears, and go “Nyah, nyah, nyah, nyah, nyah-nyah, I can’t hear you”).

  3. daveednyc says

    “Ve haf vays of making you vatch!!!”
    NB: 4/20 happens to be Hitler’s birthday. Coincidence? Hmm…