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You Know You Love It (When A Creative Hot Shop Falls From Grace)

I guess you have to be a parent to appreciate kid humor in a spot for Kraft Macaroni and Cheese.

If you’re not a parent and not particularly fond of child actors carrying a spot, then this new work from Crispin Porter & Bogusky is perfect fodder for all sorts of speculation about Crispin. But what’s even more interesting is the hex Chicago’s premier packaged goods brands seem to place on many of this nation’s most prominent shops.
[The Denver Egotist]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. steven brooks says

    “I guess you have to be a parent,” or grandparent and quite possibly an aunt or uncle, which could cover a significant portion of the potential target audience.

  2. David Burn says

    @steven true dat. the spot might sell more Kraft mac & cheese and that is what it’s all about. unless you work at Crispin, then it’s also about reputation, winning international awards, and securing an all-expenses paid trip to Cannes each spring.