UPDATE 10/6/12: We wrongly assumed W+K made the following Levi’s spot. Please excuse our initial error and see the revised post for the correct credits.
“Just Do It” is much more than a tagline. It’s a platform, and an ethos so deeply embedded in Nike’s core, that the brand doesn’t even need to use the three little words anymore to convey the meaning in them.
Take a look at this new long form commercial from Wieden + Kennedy ESPN and director/producer Duffy Higgins. It features rookie quarterback Russell Wilson of the Seattle Seahawks. Wilson embodies the “Just Do It” ethos and with the help of W+K’s copywriter Higgins, he speaks words here that are meant to move people.
“My height doesn’t define my skillset.”
“Sometimes you just got to make a play, when nobody thinks you can.”
“God gives you talent, but you perfect your skill.”
It’s classic Nike…
But it’s for Levi’s.
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Whatever dude.
check your facts man. W+K DID NOT DO THIS.
that makes it even stranger
I checked my facts, but still can’t find an agency credit. Here’s the Director’s info:
If you know who made the spot joe’s friend, please enlighten us. Thanks.
I directed it for Levi’s through ESPN.
http://www.A76PRODUCTIONS.com
holler.
D