Willie Whiskey

Inspired by Willie Nelson’s 1978 hit song of the same name, Old Whiskey River is an 86 proof, small batch bourbon. According to the brand’s site, the bourbon is handcrafted by seventh and eigth generation master distillers in Bardstown, which is located serendipitously, in Nelson County, Kentucky.
Willie has truly made his mark on the music industry and on the American landscape. In addition to recording over 200 albums, he has been inducted into the Songwriters Hall of Fame, the Country Music Hall of Fame and has also received the prestigious Kennedy Center Honor for preeminent performing artists.
Time will tell if this new Kentucky whiskey can measure up to its namesake.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.