White Stripes Original To Sell Carbonated Sugar Water

NME: White Stripes singer Jack White has finally confirmed he’s done a Coca-Cola ad – and said he’s done it to get a message of love out to the world.
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Speaking backstage in Paris on their European tour the singer confirmed that he has recorded a brand new, currently untitled track for the advert.
“I’ve been offered the opportunity to write a song in a way which interests me as a songwriter. I certainly wouldn’t want a song that I’d already written to be used on a commercial. That seems strange. I’ve written a song and I wrote it really quickly and it’s an interesting commercial that’s been made. I was inspired by the commercial.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.