Well, this article in USA Today is a few months old, but strolling through CVS this weekend, I saw Wheaties multivitamins for the first time. Next to the “Total” multivitamins. I had no idea such products existed.
It is a very interesting brand extension, especially for breakfast skippers like me. Mostly, it’s the packaging that stands out in a sea of multivitamin sameness.
Essentially, General Mills, maker of the cereals, licensed the brands to a company called Lenier Health Products, who makes the vitamins. Sure beats trying to build a brand from scratch.
Wheaties: Breakfast Of Champions, Vitamin Of Breakfast-Skippers
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