Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively.
New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to the “say one thing” theory of advertising.
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This advertisement displays the simple effectiveness of an easy concept. I like the subtle differences of the two men in the ad. The ad captures the target audiences’ appeal in such a creative way.