According to Adweek, Grey Worldwide is responsible for the city of Atlanta’s shoddy new logo and tagline.
The new branding effort began earlier this year when Mayor Shirley Franklin formed Brand Atlanta, a partnership between public and private interests to develop an advertising campaign for the city. Franklin wants to attract more tourists and businesses to the city.
The new work replaces the former slogan, “The city too busy to hate,” which was popular for decades as Atlanta tried to distance itself from other areas of the South that favored segregation. The Ray Charles song, “Georgia on My Mind,” had been the city’s anthem for decades and was included on the state’s vehicular license plates until last year.
With all the agency talent available in Atlanta, one might justifiably expect a better creative product.