Wal-Mart’s Big Boo-Boo

Totenkopf.jpg
You may recall Wal-Mart’s use of Nazi imagery in an ad meant to fight an “anti-big box” measure in Flagstaff, Arizona.
Now, there’s another ugly incident.
Bent Corner is reporting that t-shirts emblazoned with the Totenkopf or “Death’s Head” are currently available for purchase at your friendly neighborhood Wal-Mart.
[UPDATE] Edleman, Wal-Mart’s PR firm, is all over this. This post has been up but 30 minutes and already I have an email from Marshall Manson at Edleman. Here’s the official message from Bentonville:

We were not aware of the origins of the image until this morning when we learned about it through the blog Bent Corner.
We are deeply sorry that this happened, and we are in the process of pulling all of these t-shirts from our stores.
Respect for the individual is a core value of our company and we would never have placed this t-shirt on our shelves had we known the origin and significance of this emblem.
We are reviewing our product review process in an effort to ensure this never happens again.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.