Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens

What are you hungry for? Depending on where you live, a driver will bring it to you?

In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years.

Several players are competing for restauranteurs’ attention and end-user preference. Uber Eats is currently the second-largest player in the food delivery sector, owning 22 percent of the market, according to market research firm Edison Trends, preceded by DoorDash (35 percent) and followed by Grubhub (22 percent) and Postmates (10 percent).

Uber Eats is also working to take quirky worldwide.

Interesting. But do any of the above commercials make you hungry and ready to order breakfast, lunch, or dinner? Probably not, as the commercials do not feature food.

Postmates Whets Appetites with This Spoofvertising

This is how you get people to dial in an order.

Dan Goldgeier and I discuss this campaign from Postmates on the most recent episode of Ad Chatter.

Running A Restaurant While Running Web Apps

Restaurant owners and managers are under intense pressure to survive today. They have little time for figuring out which delivery service is best and the best deal for all.

Enter Menufy:

I ordered takeout from Tuk Tuk in S. Austin yesterday and the Thai restaurant used Menufy to process my order. Like the explainer video says, it was seamless on my end.

Favor, The Delivery Service for Texans

In Austin and several other Texas cities, there is Favor, which joined forces with H-E-B in 2018.

As part of the H-E-B family, Favor is committed to helping as many Texans as possible get the groceries they need. That’s why, starting last April, Favor started offering two-hour delivery of everyday essentials from H-E-B, Central Market, and Joe V’s.