Today In Twitterverse: Follow Limits

Yesterday afternoon, prior to leaving the house for a neighbor’s BBQ, I was routinely adding some new people to follow on Twitter, when the rug I was standing on got yanked from beneath my feet.
You see, I’m an “average” person, and given that I am, I have to follow the rules made by @ev and @biz. This rule, in particular:

We believe that following 2000 people is a reasonable limit for the number of people an average person can follow.

Twitter’s decision to impose follow limits is meant to curb abuse by self-promoters a.k.a. spammers, which is a noble pursuit. But the reality of the ruling is people like myself, who have made a habit out of finding interesting people to follow on Twitter, are bumping up against something unsavory.
It’s my job to care about the customer experience on behalf of clients. In other words, I care about how companies make people feel. Twitter is not a client of mine, so I don’t get to advise them directly. But as a customer of Twitter, I can say this particular customer experience sucks a rotten egg.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.