Today In Twitterverse: Make It Matter Or Make It Go Away

Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts:

Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise.
Leave it to the advertisers – and those with the old ad model thinking – to take social media and push out messages. It’s becoming a “listen to me” model. A contest for attention. A numbers game.

In other words, it’s the same old shit. People and companies pimping themselves with no end in site. Here’s one in a multitude of examples (and one person’s not unexpected response to it):
Another of my favorite writers, Grant McCracken, saw a wonderful presentation by Faris Yakob at the BrainJuicer event in NYC, where Yakob noted that some people now groan when the term “Twitter” comes up in conversation.
I know I groan when people around me keep referring to Facebook and what they saw or did there. If I wanted to know that information, I’d look to Facebook for it. I also cringe when I hear people debate whether they ought to accept a friend request. It’s okay to say no, people. Seriously.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.