Today In Twitterverse: Make It Matter Or Make It Go Away

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Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts:

Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise.
Leave it to the advertisers – and those with the old ad model thinking – to take social media and push out messages. It’s becoming a “listen to me” model. A contest for attention. A numbers game.

In other words, it’s the same old shit. People and companies pimping themselves with no end in site. Here’s one in a multitude of examples (and one person’s not unexpected response to it):
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Another of my favorite writers, Grant McCracken, saw a wonderful presentation by Faris Yakob at the BrainJuicer event in NYC, where Yakob noted that some people now groan when the term “Twitter” comes up in conversation.
I know I groan when people around me keep referring to Facebook and what they saw or did there. If I wanted to know that information, I’d look to Facebook for it. I also cringe when I hear people debate whether they ought to accept a friend request. It’s okay to say no, people. Seriously.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.