Today In Twitterverse: This Isn’t Junior High School

mediaphyter copy.jpgJennifer Leggio is popular on Twitter. But she hasn’t let her internet celebrity go to her head.

I am popular on Twitter. Yet I still get up and go to work every day. I still sleep well past when I should be going to the gym. I still sweat over looming performance reviews. I still learn and grow and change with every single one of the folks who read me and to whom I provide information. Having a lot of followers on Twitter does not necessarily mean that you have some extensive amount of business savvy. And, as I said to someone at an event last week, if you flaunt your numbers you just come across as an egomaniacal dork. Not to mention, once you take your followers for granted you are no longer listening — which violates the very base notion of social media in the first place.
Twitter does not determine your level of influence. It’s a vehicle for influence.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.