Today In Twitterverse: Tweet For Your Life

Twitter has evangelists, but few are more prominent than Tony Hsieh, the Tweet slinging CEO of Las Vegas-based Internet shoe purveyor, Zappos.
T_H_Zappos.jpg
photo courtesy of Laughing Squid
After kicking it with Ev, last week in DC, Hsieh looked inward and was delighted by what he saw.

At Zappos, we have 10 core values that act as a formalized definition of our company culture. Our core values weren’t formed by a few people from senior management that sat around in a room at a company offsite. Instead, we invited every employee at Zappos to participate in the process, and here’s the final list we collectively came up with:
1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble
The cool thing about the Zappos core values is that I’ve used them as my own personal values as well. So it makes tweeting really easy for me… Whether I tweet about something personal or something related to Zappos, if I’m living my life through these 10 core values, it all goes towards building the Zappos brand while shaping me personally as well.

Man, I hope George Parker reads this. He’s gonna shit. But seriously, I like much of what Hsieh is saying and doing with his company. I like how sees the bigger picture–Zappos is about customer service, not selling shoes, for instance. But sadly, there’s a fervor in his voice that takes Twitter into the revival tent. I generally don’t visit such places.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.