Time For Some Gratitude

Given the high percentage of African Americans currently serving in the U.S. military, it’s a good idea for the various branches to find a way to honor that service.
The United States Marine Corps, for one, is introducing a new multimedia campaign entitled “The Line” this week, in conjunction with Black History Month.
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Two inspirational stories featured throughout the campaign are those of Frank Petersen, the first African American Marine pilot and Marine Corps General and Charles Bolden, the first African American Marine astronaut and current Administrator of NASA. The legacy of these men has positively impacted not only the Marine Corps, but the entire nation.
“Marine Corps history is American History,” said Lieutenant Colonel Brad S. Bartelt, assistant chief of staff for advertising, Marine Corps Recruiting Command. “Every accomplishment and success achieved by these brave men and women is done not for personal recognition, but for the love of our country.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.