You guys, let’s get the bartender from Cheers for this!
Casting: unoriginal. Acting: uninspired. Dialogue: painful. All of which is too bad.
SMIRNOFF™ vodka deserves better advertising. It’s a Russian-born brand, but it’s made in America. It’s also a quality product at an affordable price point. So, why insist that actor, author and environmentalist, Ted Danson, prefer SMIRNOFF over premium brands?
“Ted is a Hollywood legend and a natural partner to help bring the spirit of SMIRNOFF to life,” says Jay Sethi, Vice President, SMIRNOFF, Diageo North America. “Ted is great at communicating our quality message in a down-to-earth and relatable way.”
Relatable? No. Where’s Joe Six Pack when you need him?
“I’m delighted to be associated with Smirnoff Vodka and its century old tradition of award-winning quality, globally appreciated smoothness and affordability,” says Danson (through his press agent’s summer intern).
I give this campaign an F, for Forced.