• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Cause Marketing
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Creativity
  • Contact

The Opposite of Chill Time

February 15, 2008 By David Burn

South Carolina gets most of its visitors in the summer months. The South Carolina tourism office with the help of Greenville shop, The Bounce Agency wants to change that with a new campaign that specifically targets Chicagoans.
SC_time_to_thaw.jpg
The Palmetto State’s “Time to Thaw” messaging doesn’t do much for David Gianatasio at Adfreak though.

The effort includes: 360-degree elevator wraps “that literally put passengers inside South Carolina locations”; phone kiosks in which the handsets have been refitted with conch shells; and a wall of hand dryers in the Grant Park North lobby that read, “Press button for warm South Carolina breezes.” There’s actually more, but why go on? It’s already too awful for words.

Related

Comments

comments

Filed Under: Brands

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“The world’s best ad blog.” -Vinny Warren, founder of The Escape Pod and creator of Bud Light’s “Whazup?” campaign

Learn more.

Breaking News

  • The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s December 9, 2019
  • When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer December 9, 2019
  • The Glorification of Personalization in Marcom Is Persistent But Misguided December 5, 2019
  • Stanford Professors Find that Native Advertising Builds Credibility, Doesn’t Deceive December 4, 2019

Support Our Sponsors

Reach the Adverati

Put your pitch in front of some of the world’s top marketing, advertising, and PR pros. Learn more about our Premium Sponsorship packages.

Connect

  • Twitter
  • LinkedIn
  • YouTube
  • Medium
  • Facebook
  • Email

Don't Miss A Post

Receive an email notification when we publish a new article.

Footer

@Adpulp

My Tweets

What People Are Reading

  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Inside the Chief Marketer's Mind: Ann Mukherjee
    Inside the Chief Marketer's Mind: Ann Mukherjee
  • When Your Truth Isn't My Truth, Fact-Based Narratives To Support Brands Suffer
    When Your Truth Isn't My Truth, Fact-Based Narratives To Support Brands Suffer
  • The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang's
    The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang's
  • Åsk Wäppling's Adland Torpedoed By "Nuisance DMCA"
    Åsk Wäppling's Adland Torpedoed By "Nuisance DMCA"

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.

Copyright © 2019 AdPulp.com. All Rights Reserved.

Read Adpulp's Privacy policy.