Grey/San Francisco is behind this new anti-binge drinking campaign from Youth Ledership Institute.
The campaign’s Unhappy Hour blog dispenses facts like: 70% of college students binge drink before doing really stupid things to themselves and/or others.
The Fine Line Between Drunk And Stupid
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.