The Clown Triumphant

Irene Done points to a story in LA Times, about a Consumer Reports finding that people like McDonald’s coffee better than Starbucks coffee.

Consumer Reports magazine said today that in a test conducted at two locations of each emporium, its tasters found McDonald’s coffee to be “decent and moderately strong” with “no flaws.” On the other hand, the Starbucks brew “was strong, but burnt and bitter enough to make your eyes water instead of open.”
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The March issue of the magazine, due out Monday, thus advises, “Try McDonald’s, which was cheapest and best.”
No matter how much McDonald’s revels in its win of the taste test, the company might be hard-pressed to use it in promotions. Consumer Reports, which takes no advertising, strictly prohibits companies from using its findings in ads.

Ms. Done says she has no love for Starbucks’ straight cup of Joe. “The puddle of water/gas/oil in my driveway is preferable to Starbucks coffee.” She goes on to say the secret of their success is “the latte, stupid,” which, of course, buries much of the coffee taste under a reservoir of dairy.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.