Steve Jobs Calls Father of iPod Theft/Murder Victim

From CNN:

Apple Computer CEO Steve Jobs personally called the family of a 15-year-old New York teenager to offer his condolences after the teen was killed last week during a fight over an iPod, according to a report published Wednesday.
The New York Times reported that Jobs and the victim’s father, Errol Rose, spoke for a few minutes earlier this week after Jobs’ assistant called the paper asking for Rose’s telephone number.
“Some people talk to you like they’re something remote. He was so familiar. After every word, he paused, as if each word he said came from his heart,” Rose told the Times.

Jobs’ persuasive skills are legendary. At first glance, this seems to be quite a classy move on Jobs’ part.
Knowing that he takes much of what Apple does personally, this incident brought a dark side to a brand that has always tried to stand for making technology accessible to the masses, and I’ll bet Jobs feels this very deeply.
Should other CEO’s feel a sense of personal remorse when tragedies result in part because of their products? And what should they do about it?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.