Sprint Speeds Towards Its Own Demise

I know the good ad men and ad women of California Street like to invite immense challenges. It’s a way to stay fresh and test one’s mettle.
The Sprint account presents such a challenge.
According to Ad Age, Sprint Nextel continued to bleed customers (340,000) in the most recent quarter, leading to the resignation today of Gary Forsee as chairman and president-CEO.
After winning the $1.2 billion account earlier this year, Goodby introduced the concept of “Sprint speed” with its “Sprint ahead” campaign. But is this campaign swift enough to help rescue a vessel in distress?
Advertising can only do so much.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.