Spotlight On NW Creative: Stay Pet Hotel

On Sunday, when we picked up Lucy from her night at Stay Pet Hotel, a boutique hotel for dogs in NE Portland, two things happened. When we paid, Kim, the proprietor, handed us two nice images of our girl with Stay Pet Hotel branding added, thereby making our pet the star of a Stay Pet Hotel custom advert. How smart is that? Lucy also came back to us with a new sense of calm, which tells me there’s some powerful dog whispering going inside this doggy lodge.
Kim and James also run Waggin’ Wagon, a mobile dog playgroup service. According to their site, social interaction relieves boredom, curbs unwanted behaviors and provides the exercise that is essential to the health of any dog. Typical outing is two to four hours. Their day rate for this service is $22.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.