Sorry, There Are No Free Pretzels In Life

Associated Press: Passengers who love those little bags of pretzels given away aboard US Airways flights had better move fast to get some more because the airline is cutting them from the menu.
Beginning in September, US Airways will pull the pretzels from domestic flights in a move expected to save more than $1 million a year. The savings is part of the airline’s larger effort to compete with low-fare airlines, spokeswoman Amy Kudwa said Tuesday.
Last month, Northwest Airlines replaced free pretzels with 3-ounce bags of trail mix that passengers can buy for $1.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.