Saab May Be “Born From Jets,” But Al Ries Wants It Dead

Al Ries, once again fixing the ad world’s problems all by himself in his Ad Age column, has a couple of suggestions for GM:

Hummer: Scrap the brand. Hummer sales last year represented only 1.3% of GM’s unit volume. A company GM’s size shouldn’t be marketing niche vehicles.
Saab: Scrap the brand. Saab sales last year represented less than 1% of GM’s unit volume.

I don’t know if Chainsaw Al wants GM to sell off Hummer and Saab or kill them outright. But there are passionate fans of both brands, and GM could sure use more of those. More Guatemayan logic from Weird Al, I suppose.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.