Al Ries, once again fixing the ad world’s problems all by himself in his Ad Age column, has a couple of suggestions for GM:
Hummer: Scrap the brand. Hummer sales last year represented only 1.3% of GM’s unit volume. A company GM’s size shouldn’t be marketing niche vehicles.
Saab: Scrap the brand. Saab sales last year represented less than 1% of GM’s unit volume.
I don’t know if Chainsaw Al wants GM to sell off Hummer and Saab or kill them outright. But there are passionate fans of both brands, and GM could sure use more of those. More Guatemayan logic from Weird Al, I suppose.