Reverse Graffiti Used To Reverse Homelessness

Another graffiti campaign to show how “street” the brand is, is not needed. But Crisis, a London outfit that helps the homeless and really is of the street has put a spin on street art, and with help from Rapp Collins/London have come up with an innovative way to advertise their cause.
Crisis estimates there are 400,000 homeless people ‘hidden’ in hostels, squats, B&Bs or sleeping on friend’s floors.
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To highlight this scandal they have used ‘Reverse Graffiti’. Instead of using spray cans, they clean the dirt from walls with water so, unlike normal graffiti, it doesn’t damage property. The designs are currently present in 15 London locations.
[via Brand Republic]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.