RadioShack Steppin’ Out

According to Adweek, RadioShack is moving it’s 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it’s advertising needs in-house.
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Somehow I see these circulars staying in-house.
Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. “We are swiftly transforming ourselves into a customer-driven organization,” said Don Carroll, chief marketing and brand officer at RadioShack.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.