Getting the precise music to fit your spot is one of the tricky but crucial steps in making a commercial, video or film. According to Ad Age, the
National Coalition for the Homeless got extremely lucky when the directors of their spot sent Radiohead’s management a cut featuring the band’s music. Radiohead decided to donate the song’s use,
which the band has never done before.
[UPDATE] According to commentators on Adfreak, Radiohead has in fact given it up before.
Radiohead Has Heart
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.