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Radio Shack To Close A Bunch Of Shacks

February 20, 2006 By Dan Goldgeier

radioshack.jpg
I’ll admit I have a soft spot in my heart for Radio Shack. I used to be the king of radio and cassette “Y” adapters. My grandfather was a loyal member of the free battery club. So it pains me, a bit, to read this story from the AP:

Electronics retailer RadioShack Corp. on Friday said fourth-quarter earnings dropped 62 percent and said it plans to close 400 to 700 underperforming stores and distribution centers in Charleston, S.C., and Southhaven, Miss., as part of a plan to improve its financial performance.

And on top of that, their CEO has a truthiness problem:

RadioShack Corp. Chief Executive David Edmondson said he lied about his academic record, leading the electronics retailer’s board to hire a lawyer to advise it on the matter, according to statements released by the company late on Wednesday.
The questions about Edmondson’s education — and the revelation that he has been involved in several alcohol-related driving incidents — left analysts wondering if he could survive in his position.

I think there still may be a niche for Radio Shack these days, but I’m not sure exactly what it is, especially now that I get all my little electonic accessories from eBay, and I really don’t need a WeatheRadio. So I’ve got a question. Do you have an answer for Radio Shack’s future?
UPDATE: David Edmondson resigned today.

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Filed Under: Brands

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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