Just about any agency can make great ads for the right client. And the right client often comes in the door as a pro-bono opportunity.
I don’t know if The Beat Museum is pro-bono or not, but I can’t imagine they had much money to spend.
Grey’s San Francisco office created the campaign, which can be seen in full at Adrants.
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meh.
If by “Pro Bono” you mean “fake.”
Also, the headline is clumsy. Might as well start with the phrase, “Isn’t it ironic?”
Shows a big problem with a lot of art directors who must not have a design background, and so end up ignoring craft.
Besides the photoshop ‘feather’ tool being used, the quotation marks are also actually inch marks.
What can I say, I’m a sucker for an ad about “Howl”.
Whipdeedoo…another fake campaign for an obscure museum that attempts in pseudo-highbrow fashion to highlight some irrelevant historical twist and uses a parchmentesque paper border. Post something I haven’t seen a million times before. It was good when it was the Babe Ruth Museum or the Library of Congress, but that was then this is now.
Scam.
@ bilbo –
irrelevant historical twist? i don’t think so. unless, of course, you’re totally fine with repression of free speech and the arts.
also, i’m not asking you, or anyone else to endorse the work. if i like it, i post it.
Probably scam, but at least it’s not going that extra step like some agencies do for say – Lego, Matchbox, Tide – and actually ‘pretend’ to make them for a real client.
Whoever would think the beat generation to be irrelevant must consider the entire 1960s and 1970s, and much of what we call American culture today, to be unimportant.
okay, poor choice of words, i should have left “irrelevant” out of my post, I did not intend to raise the hackle of the Ginsbergians or First Amendment Society members out there…guilty on that point…but I stand behind my comment that this is derivative art direction, in fact, it’s derivative of derivative art direction…this stuff wouldn’t even get in the student book of a VCU grad…unless, of course, they had a penchant for black turtlenecks, reciting incomprehensible poetry and banging on a bongo all day