Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer.
Adweek’s Barbara Lippert, for one, is in favor of the approach.
I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a minivan-type vehicle perfect for hipsters in the family way.
In faux-concerned, do-gooder obliviousness, Shields claims there’s an “epidemic sweeping the nation: women everywhere are having babies just to get a VW Routan.”