People Who Shop Wawa Love Wawa

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According to New York Times, a regional convenience store chain treats its employees right, which leads to happier customers. In fact, many of these happy customers have become online evangelists for the brand.

The I Love Wawa group on MySpace.com has more than 5,000 members, making it the largest of several Wawa-related groups on the online-community site. Over on Livejournal.com, there’s a group called We Love Wawa, with about 950 members. This would be pretty ho-hum if Wawa were an indie band or video game. Instead, it’s a chain of convenience stores, with 550 locations in five states on the East Coast. Many of the postings to these groups involve praise for Wawa’s house-brand goods — coffee, hoagies, etc. But the most intriguing factor in Wawa loyalty may be something else: the service.

Can anyone from the Mid Atlantic states confirm this report? Is the service at Wawa really worth writing/talking about? I believe it is, but I’d love to hear it from someone who shops there.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.