About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
Top Posts & Pages
- Rosser Reeves, Ad Legend
- Ad Legends Who Shaped the Modern Craft of Advertising
- Now Watching "Quantum Marketing with Raja Rajamannar"
- FCB's "456 Scale" Helps Global Agency with 8600 People Do Provocative Work
- Here's a Hard Working Headline: Give Your Thumb the Finger
- "People That Know, Know BDO." Is That So?
It’s a mass-marketed product. Carrie Underwood has tons of fans. As does Country Music in general (or the pop-rock with pedal steel buried in the mix they’re calling Country these days, but I digress). Makes sense to me.
Vitamin Water seems like an urban hipster product to me.