Advertising News and Know-How
I can't recall ever seeing a book that specifically outlines the history of the advertising industry. But now we may have one: Ad Land: A Global History of Advertising by Mark Tungate. Mark Tungate is a British journalist based in Paris, and his book looks to be a great read. From the origins in the 19th century, through the rise of Madison Avenue, the Creative Revolution, Chicago packaged goods, consolidation, …
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By David Burn
Danah Boyd, Noah Brier and Rob Walker are questioning Facebook's role in their lives. They're not alone. Just two weeks ago Om Malik, Scoble and Calacanis conducted a distancing ceremony. Danah explains: I lost control over my Facebook tonight. Or rather, the context got destroyed. For months, I've been ignoring most friend requests. Tonight, I gave up and accepted most of them. I have been facing the precise dilemma …
Continue Reading about Yet Another Facebook Story (YAFS Vol. 1 No. 3) →
By David Burn
According to Media Post, only one third of nearly 1,000 consumers Nielsen interviewed recently could recall any TV commercials they had seen. There are a million places to go with this kind of data. I might say people can't remember their own phone numbers either. In fact, 21% of the people polled in this survey could not recall any TV programs they'd watched. Scott Karp of Publishing 2.0 considered the same data but …
By David Burn
Nokia, the world's largest mobile-phone marketer, awarded its global network account to JWT last week. JWT will support local efforts in more than 80 markets worldwide. One market that desperately needs support is the U.S., where Nokia lags behind the competition. According to Business 2.0, Nokia may not be a minority player for much longer. Stymied by U.S. wireless carriers, Nokia has begun selling "unlocked" …
Continue Reading about Smart Phone From Finland Capable Of Finding American Customers →
By David Burn
According to Adweek's exploration of Naked's explosive U.S. growth, the ascendency of communications planning in this nation is now underway. Naked is eyeing a major U.S. expansion for 2008. It intends to open offices in Los Angeles and Chicago to complement its New York outpost, another sign that communications planning is gaining favor here after catching on in Europe a decade ago. Since opening its doors 20 months …
By David Burn
Chris Anderson of Wired says, "The question I get most often is how I can work for a blockbuster company, Conde Nast, by day and celebrate the decline of the blockbuster by night. My physics-geek answer: it isn't hypocrisy, it's wave-particle duality!" He goes on to explain how he uses his Long Tail strategy to run Wired. …
Continue Reading about Chris Anderson’s 3Cs: Catalyze and Curate Conversations →
By David Burn
Matthew Creamer of Ad Age spent some time on Facebook for this latest entry into the YAFS* log. Want to send Julie Roehm a virtual beer or lychee martini? Need to connect with Tom Ajello, star of the ill-fated Subway viral-video pitch and famous fist-bumper? Or give Stuart Elliott a "poke"? Then it's time to join the ad hordes who have been crowding Facebook this summer, helping to spike the average age and income …
By David Burn
The Wall Street Journal looks at Columbus, Ohio's favorite lingerie maker. Sharen Jester Turney, president and chief executive of the chain, told the paper that new yoga pants, sports bras and other athletic clothes could soon become a major portion of the retailer's business. …
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