TV is a totally passive medium. The interwebs is the polar opposite. So, it's no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers. The same study found that viewers were 25 percent more engaged in the content on the shows, as well. [via ars technica] …
The Art of News
This installation is clearly art with a capital A, but it' also a splendid "ad" for its makers, Movable Type. [via Influx Insights] …
Where the Heart Is Comes To Life
According to WSBTV, some people can't get enough of Wal-Mart's retail experience. At the 24-hour Wal-Mart in Lilburn, GA police said a 70-year-old woman spent three days inside the store sleeping, shopping and eating at the on-site Blimpie. The woman was able to blend in with the carts, crowds and chaos and go unnoticed for 72 hours a week before Christmas. When asked by Wal-Mart employees why she was there for so …
Left Brain, Meet Right Brain
Maurice Lévy gets more press than any ad man on the planet. And it's mostly favorable. Fast Company's Linda Tischler did manage to offer this criticism: Maurice Lévy confesses over cappuccino at a New York hotel, the only reason he got into the ad business was to chase skirt. Although, in his native France, that insight into the man's character would hardly pass as criticism. Thankfully, Tischler dug for more …
The 30-Second Spot Is Alive, Well, And Expensive
You'd think that smaller TV audiences would lead to falling ad prices, right? Not so, according to this story in the New York Post: Although it seems counterintuitive, it's the law of supply and demand. As the TV audience shrinks, advertisers have to buy more ads to reach their target number of viewers. But that increased demand for ad slots creates scarcity, which in turn leads to rate hikes. In the fourth quarter, …
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It’s A Crazy Christmas
This brings back memories of WOR, which was on my Atlanta cable system in the 80's. …
Mad Men Meets Melrose
Quarterlife, the new series from Marshall Herskovitz and Edward Zwick, is far from racking up impressive broadcast-style numbers on MySpace and YouTube, which leads The New York Times to question. The low traffic numbers are significant because the series has been touted as the first television-quality production for the Web, as well as the first to be introduced online as a warm-up for its network debut. NBC will …
These Walls Can Talk
This Ain't No Disco is one of the more interesting entries in the new in '07 ad blog category. Here's some copy from their About page: It’s a well known fact that some agencies spend huge chunks of their hard earned money turning lifeless commercial spaces into bastions of creativity. These interiors provide insight as to the breadth and depth of their thinking and creative execution. They create spaces to envy. …
