A man jumped to his death from the Fairmont Hotel in downtown Chicago yesterday evening. Word is, it was Paul Tilley, Executive Creative Director at DDB/Chicago. That the man's job performance and personality were consistently diminished in the press and on blogs makes this news all the harder to take. Our deepest condolences go out to his family and friends. [UPDATE] Adweek is now out with the story. Ad Age won't be …
Make A Little Vid, Then Make Some More Vids, And So On, Ad Infinitum
Every brand and her uncle is conducting consumer generated video contests. Here's one that makes sense for the brands involved. Red Bull, Media Lab Studios and Independent Film Channel have joined to create "After Hours Web Series Challenge," a video contest aimed squarely at the aspiring filmmaker set. According to the IFC-hosted promotional microsite: One lucky filmmaker will receive their very own production …
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Mega Marketers Are Betting On Oscar Sunday
This year, the advertisers are better known than the movies. -L.A. Times For brands looking to persuade a mass audience, tomorrow night, "Oscar Sunday," is prime time. General Motors, MasterCard, American Express Co., JC Penney Co. Inc., Coca-Cola Co., Mars Inc.'s M&M candies, McDonald's Corp., L'Oreal and others all ponied up $1.8 million to ABC for a 30-second spot, an increase of nearly 6% from the previous …
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Trade Pubs to Bring Some Cash
Variety, Publishers Weekly and dozens of other trade publications are going up for sale as the publishing company Reed Elsevier looks to get out of the uncertain advertising market. The company's business information unit includes some relatively well-known titles (Broadcasting & Cable, Multichannel News, New Scientist) along with sector-specific publications (Custom Builder, Microprocessor Report, Home Textiles …
Intro to QR Codes
Random Culture bothers to explain QR Codes and I, for one, am thankful. QR codes are being used extensively in mobile marketing campaigns overseas, and are starting to make a breakthrough in the US. Quite simply, a QR code is a "matrix" bar code that was developed in Japan. The QR stands for "quick response", and is being used in marketing for mobile users to take a picture of the code or read the code with the …
Bid On A Millard Fillmore Soap-On-A-Rope
Yes, it was bound to happen. You can bid on your own Millard Fillmore Soap-On-A-Rope on eBay. Currently, this one is up to $47.00 with 3 days left to go. Kia missed out, I think. People want their Millard more than their Spectras, it seems. I bet most of these soaps will survive long after the Kias are in the junkyard. …
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Today In Twitterverse: Eco-Motorists For Change
David Weinbrger is a fellow at the Berkman Center for Internet and Society at Harvard Law School. …
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Opt-In Mobile Marketing Gets Through
Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates. According to the program's technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%. Mobile Posse provides content that is "personal, target-able, measurable, ubiquitous and mobile." The …
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