Ad creep comes to rental cars. …
Tell A Great Story. It’s Really That Simple.
Global Director of Digital Strategies at Wieden + Kennedy, Renny Gleeson, has some important things to say about our business. He's not the first to say them, nor will he be the last. Be that as it may, it pays to linger on some of his main points published in Creativity. A lot of agencies and brands are doing interactive work because they have to. They know they have to. Like eating fish oil pills for your Omega-3. …
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When Everyone Is “The Media” You’re Perpetually Exposed
Laughing Squid is liking this video from Gary Vaynerchuk. How about you? Do you buy that communications technology can and will work wonders for the forces for good, while exposing the evil-minded for the cretin that they are? I like the concept. But it seems like a bit of a reach. …
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Everyone’s An Art Director These Days
The maker of the popular photo-editing software Photoshop on Thursday launched a basic version available for free online. San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online. Photoshop Express will be completely Web-based so consumers can use it with any type of computer, operating system and browser. And, …
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Push Button Cantonese for Rugby Fans
Hong Kong Sevens is a major rugby tournament coming up at the end of this month. The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they've developed a mobile application, "Passport to Greatness," to facilitate this action. The mobile app contains useful information about this year’s event such as match schedules, team pools, …
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Can A Chip Be An Accidental Revolutionary?
Will you choose SunChips because they're made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one of seven in the United States that make SunChips, is scheduled to start using solar power on …
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AOL’s Seven Dwarfs
The Wall Street Journal is shining some light on AOL's efforts to integrate Advertising.com with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads. AOL's future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and …
What Gandhi Can Teach Us About Advertising
That's a headline you don't see every day. From MyNews in India: Most people picture Mahatma Gandhi as some gentle, fragile man who people followed because he was just so peaceful. Gandhi wasn't an idle peacenik; he was a perceptive communicator who would have been right at home in today's ad industry. But the truth is he wasn’t just some sappy dude who sat around all day smiling. He was a sharp lawyer who had a mind …
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