Advertising News and Know-How
By David Burn
Vinny Minchillo, chief creative officer of Scott Howell & Company, writing in Ad Age, says he's working to improve political advertising and that the category is "one of the last great untamed creative opportunities." Focus group after focus group, for political and traditional clients alike, shows that people hate attack advertising. At least, what they perceive as attack advertising. They have no trouble with you …
Continue Reading about Surprise Attacks Okay. Smart Attacks Even Better. →
By David Burn
The desire for industry accolades at Cannes has screwed a global agency as it pursues more clients in China. Omnicom Group Inc.'s TBWA Worldwide has been working on both sides of China's global image, according to The Wall Street Journal. On behalf of sportswear maker Adidas, TBWA's Beijing office has been running a campaign focused on Chinese pride, showing Chinese athletes supported by throngs of fans. At the same …
Continue Reading about TBWA Held Hostage By Desire for Lions →
By David Burn
In today's "Sunday Business" section I came across an appalling piece on the mortgage crisis. Particularly off-putting is an email communication from Countrywide's co-founder and CEO, Angelo Mozilo. Mozilo responded, by mistake, to a mortgage holder in turmoil, who had asked for his help. “This is unbelievable. Most of these letters now have the same wording. Obviously they are being counseled by some other person or …
By David Burn
It's Sunday morning and I just read two pieces by Douglas Rushkoff (I'll get to the Times later). In Riding out the Credit Collapse, Rushkoff suggests that we make friends and participate in our local communities as an antidote to buying things on credit. In Beyond Brand Obama, he claims that "we’d be mistaken to consider his politics a complete break from the past, a renaissance in participatory government, or the …
By David Burn
It used to be that nothing lasted forever. In today's world of hyperlinked information that maxim needs an update. Something like "nothing lasts more than a year or two" would be more appropriate. Witness: The A-list is dead. Jason Calacanis will blog no more. Hugh MacLeod and jolly old England are divorced. And most impressive of all, "the conversation" is finally over. Oh, and when the sun comes up tomorrow the sky …
By David Burn
Ancient Greek philosopher, Epicurus, asserted happiness was the result of friendships, freedom and an analyzed life. Modern day British philosopher Alain de Botton, takes these Epicurean tenets and expounds on them in relation to the pursuit of happiness in today's consumerist society. This video plays for 24 minutes, but it's well worth the investment. Near the end, de Botton visits London agency, St. Lukes and …
By David Burn
Mercury Advertising in Bozeman has the right idea. They know advertising is a powerful medium that can (and should) be used to help people. At least some of the time. By the way, Mercury is looking for a new copywriter and art director to join their activist team. …
Continue Reading about Building Community the Old Fashioned Way →
or do most of the viral/microsite/buzzworthy things get most of their traction because of ad industry publications and blogs? I'm wondering because of the Converse discussion, and it occurred to me that I'd never hear about 95% of the viral stuff unless I read it on a blog or in Adweek or something. Seems that intra-industry PR fuels the perception that this stuff is successful. Are all these viral things just a big …
Continue Reading about Question Of The Day: Is It Just Me… →
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