Excited by a new Obama app for the iPhone, Rick Turoczy, a.k.a. "The Silcon Florist," points out that Portland is rich with mobile application developers. While the (Obama for the iPhone) application is an impressive feat for a volunteer effort (or any effort for that matter) what I think may be even more interesting—and (Raven) Zachary, arguably the premiere consultant for all things iPhone, agrees—is the underlying …
Muffins Find Sponsor In Media Brand
The Atlantic is spending $1.5 million to advertise its highbrow offering. Apparently, one of the media buys is the local bakery. The ads for The Atlantic in unexpected locales like bodegas are meant to reach media buyers where they eat, buy takeout food and shop. Those are “places where people’s brains are most at rest,” said Michael Fanuele, managing director for strategy at the magazine’s creative agency, Euro …
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Republicans Claim To Be Populists. Bud Light Claims To Be Drinkable.
I used to work on the Coors business, so I know how hopped up the Goldenites are on the concept of drinkability. If the idea is foreign to you, simply put the theory is it's easier to drink more beer if it's properly watered down and too cold too taste. Now Bud Light wants some of the drinkability action, according to Adweek. The new work seems to be a response to MillerCoor's strategy to take on the No. 1 beer brand …
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Surprise! Congress Does What Wall Street Wants.
Earlier this week when the House defeated the Wall St. bailout, I thought we might be glimpsing a populist uprising. Wrong! According to NPR, the U.S. House just passed a $700 billion financial rescue package by a vote to 263-171, paving the way for the government to start buying up troubled assets from financial institutions caught on the wrong side of record home foreclosures. Rep. Michele Bachmann (R-MN) is …
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Is The Google Drinking The Starbucks?
Advertising The Google seems about as necessary to me as advertising air. Apparently, this thought is also alive inside the company. According to The Wall Street Journal, Google founders Sergey Brin and Larry Page killed a "splashy TV ad" last summer that was meant to run during the Olympics. But there are signs that the internal debate is causing Google to shake-off of its reluctance to advertise. The search giant …
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Search + Social = Success
Kent Lewis, President of Anvil Media, is Portland's search engine marketing expert. More than one source has shared this insight with me since arriving on these mossy shores. It's not a topic I know a great deal about, but its one that a bunch of clients with tightening budgets want to understand. Kent shares his take on the Portland Ad Fed blog: For agencies out there that are struggling through the economic …
You Might Not Look Like Them, Sing Like Them Or Act Like Them, But You Can Vote The Way They Do
Deblogable: Bennett v. Burn
Over a leisurely lunch at a Sellwood Public House yesterday, Tom Bennett, Digital Strategist for The New Group in Portland, said blogging is a selfish act. That got my attention. I babbled defensively for a moment before proposing that we debate the proposition on our respective blahgs. Last night, Tom typed his opening salvo. It's well written and disarming, but for the sake of argument, I'll see what I can do with …
