Someone had to do it, but I'm not sure who. …
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The Whopper Virgins Mini Doc
No agency in America gets content's role in building brands better than Crispin Porter & Bogusky. I've said it before, and I know I'll be compelled (by the agency's work) to say it again. Bonus Link: Our previous entry about this story. …
Measuring A Campaign’s Vital Signs Is The Cost of Doing Business
I've been a fan of Randall Rothenberg for 14 years now--even since he introduced me to A.J. Liebling's unforgettable quote, "fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon." The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to time. He made one yesterday in Manhattan at the Audience Measurement …
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Higher Education Leads Agency To Significantly More Income
New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O'Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of Phoenix, a for-profit educational institution owned by Phoenix-based Apollo Group. Pereira & O'Dell beat out …
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Figure Out How To Boost Newspaper Revenue, Become King.
What does it feel like to be a tycoon? Does one feel all powerful, or is it just the opposite? Does one let their large pile of money become a 24-7 distraction? We could ask Samuel Zell, but he's kind of busy right now. You see, the media company he purchased in 2007 isn't doing well at all. In fact, The Tribune Company--owner of Los Angeles Times, Chicago Tribune, Baltimore Sun, several other newspapers, local TV …
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If You’re Asking For Billions, A Long Copy Ad Is Still The Way To Go
Yesterday's Automotive News contained a full-page, long-copy ad for GM, pleading its case for a bailout. "While we're still the U.S. sales leader, we acknowledge we have disappointed you," the ad said. "At times we violated your trust by letting our quality fall below industry standards and our designs became lackluster." The unsigned open letter, entitled "GM's Commitment to the American People" ran in the trade …
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Photographic Content Helps Build Top-Shelf Scotch Brand
Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand. …
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IBM Seeks To Solve World’s Pressing Problems
Can we pause a minute to reflect on the IBM brand? What's your perception of this important company? You'd have lots of company if you said, "conservative," "entrenched," or "no longer relevant." You'd also be way off mark. Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide need for infrastructure upgrades. It's a timely and inspiring story about American …
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