Other than anything written by Brian Morrissey, Adweek's best offerings of late are guest editorials from people working in the salt mines. Today Spyro Kourtis, president and CEO of the Hacker Group, says he doesn't see the need to name a Digital Agency of the Year (R/GA again). "Digital" is not a discipline or a profession the way brand marketing or direct marketing or public relations are. Those professions have …
Today In Twitterverse: Search And You Shall Prosper
John Borthwick, an investor in Twitter, sees Twitter's real time search as the stone capable of slaying Google the Search Giant. Reflecting on a three-day training session at AOL back in the day, Borthwick writes: He (Clay Christensen) said time and time again disruptive business confuse adjacent innovation for disruptive innovation. They think they are still disrupting when they are just innovating on the same …
Continue Reading about Today In Twitterverse: Search And You Shall Prosper →
Her Sponge Smells Like A Hot Dog
Virginia Heffernan is one of my favorite writers at The New York Times, along with Rob Walker and a few others. She writes for the Sunday Magazine and also keeps a blog up. Today she strolls down Facebook Update Lane. Her friend Lizzie, a poet, has a theory about this new literary form. "Unlike ALL other walks of life, status updates are the appropriate places for spontaneous bursts of joy and being. You shouldn't …
The AdPulp Interview: George Parker
George Parker is a much decorated copywriter, emerging author and one of the more colorful bloggers in western culture. He resides in Boise, Idaho but his mind and body are often elsewhere. Parker's new book, The Ubiquitous Persuaders is billed as a "fifty year update of Vance Packard's book The Hidden Persuaders. According to Wikipedia, the book first published in 1957, explores the use of consumer motivational …
Continue Reading about The AdPulp Interview: George Parker →
Douchenozzles And Dumbasses Impaled Upon Parker’s Pike
"Dumb it down, Burn!" I haven't heard these words in a while, but I used to hear them regularly. Chances are you've heard them to, in all the various forms such defeatism takes. In the foreword to George Parker's new book, The Ubiquitous Persuaders, Jeff Goodby shares his thoughts on the practice. Dumbing down is treating people like less intelligent sheep to be manipulated. It presumes they won't notice ham-fisted …
Continue Reading about Douchenozzles And Dumbasses Impaled Upon Parker’s Pike →
Why Ask Jim Bob When You Can Ask Ask?
Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I'd suggest against it. Of course, in the case above it's not NASCAR, it's Ask.com in a partnership deal with NASCAR. …
Continue Reading about Why Ask Jim Bob When You Can Ask Ask? →
Traditional Media, Not The Google’s Thing
First, The Google stepped off it's print buying excursion. Now, just two weeks later, the search titan is backing away from the radio table. According to The New York Times: Google said it was ending its radio project, Google Audio Ads, because it had failed to live up to expectations. Up to 40 people are expected to lose their jobs. Google Audio Ads had faced challenges since it began in 2006, when Google acquired …
Continue Reading about Traditional Media, Not The Google’s Thing →
David & Goliath Wants To Be A Giant Killer for the Homeless
A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem. I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works. …
Continue Reading about David & Goliath Wants To Be A Giant Killer for the Homeless →
