A lot of brands have been targeted over their sponsorship of Glenn Beck's show on TV and radio. So should brands be more vocal about their views, or the views of their management? Would you recommend that type of stance to a client? Most companies aren't very public with their views. And this is where the new "join the conversation" and "let's be friends and have dialogues with brands" thinking starts to get tested. …
Cheese Is A Burger’s Best Friend
Cheese & Burger Society is a site from Wisconsin Milk Marketing Board that you don't want to visit on an empty stomach. If you do, you may find yourself longing for an unhealthy but highly satisfying meal. The site uses a rolodex format to walk you through a bevy of delicious looking burgers all adorned with Wisconsin cheese. You can click through to a recipe for each. If you want to share on Twitter or Facebook, …
Maybe Agencies Do Have Reason To Fear The Crowd
The other day I mentioned that I'd look into Ed Cotton's claim that Unilever brand, Peperami, dropped their agency of record in favor of a more democratic process. Indeed, they did. The pork sausage snack brand is now teamed with Idea Bounty of South Africa to crowdsource the concept for an upcoming campaign. Unilever has turned to Idea Bounty after 15 years with their traditional agency, Lowe, who created the …
Continue Reading about Maybe Agencies Do Have Reason To Fear The Crowd →
One Way Or The Other, Ford’s “Fiesta Movement” Is Textbook Bound
Ford, a legendary brand that is part of the fabric of American culture, is out in front on the race to embrace social media. Last April, we brought Ford's Fiesta Movement to your attention. Now USA TODAY is on the story. In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they're required to upload a video on YouTube about the car, and they're encouraged to talk -- …
Continue Reading about One Way Or The Other, Ford’s “Fiesta Movement” Is Textbook Bound →
London Agency Takes It To The Street
Pop-up retail has been an interesting trend for the past few years. Now, thanks to London's RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency's one-week pop-up agency experiment in its local Camden neighborhood. Here's a passage from the Shots piece: Camden is a great home for the agency. With some iconic businesses from …
Continue Reading about London Agency Takes It To The Street →
From Voucher Clerk To Art Impressario
The Guardian is offering us a chance to get to know ad man, art collector and notorius recluse Charles Saatchi--who in 1970 founded Saatchi & Saatchi with his brother Maurice--a bit better. Before you went into advertising, what other career did you consider? "Consider" isn't quite how it was. At 17 and with two O-levels to show after a couple of attempts, a career path wasn't realistic, nor a chat with the Christ's …
Continue Reading about From Voucher Clerk To Art Impressario →
Why Would Crispin Turn To Crowdsourcing? Ask Drummond.
Colin Drummond heads up what is traditionally known as account planning at Crispin Porter + Bogusky. He also believes in the power of crowdsourcing (a topic we took up during last night's BeanCast). On his blog-like-thing, Drummond argues: Be afraid. Be very afraid. OK, if you don't want to be afraid, at least understand how big this is. The reason it's spreading is because it's working. Sure, you have to sift …
Continue Reading about Why Would Crispin Turn To Crowdsourcing? Ask Drummond. →
Hear This
Bill Green of Make The Logo Bigger joined Danny G. and me last night on The BeanCast, a weekly marketing and advertising program hosted by Bob Knorpp. We had a lively discussion around the following five topics: Crispin Porter & Bogusky's choice to crowdsource a logo and the stink it raised in the design community Team Obama's failure to sell health care "Reform" to the American public The dismal state of the …
