I kind of like this spot for Richmond Sausages, but not as much as I like AdLand Suit's response to it. Richmond make almost-sausages for Bastards that used not to be Bastards and would like to be ineffectual Not-Bastards again. And so it is with great pleasure that I invite everybody involved in making both this ad and Richmond kinda-sausages to be the inaugural members of my Bastards Of Advertising Hall Of …
Today In Twitterverse: Lists
You either like runny eggs or you can't tolerate that kind of mess on your plate. Twitter's no different. The place can get messy in a hurry and a messy home is no place for an infovore to dwell. That's why Twitter has been testing its new lists feature among a select group of Tweeps. To give Tweeps the power to clean, to make order, to feel good about where things are. Yesterday, the new lists feature was made …
Friends Don’t Let Friends Go Long Without eMail
What can AdPulp provide in an email that you don't get on the site, or elsewhere in the vast reaches of the Interwebs? I've been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, I might add). The easy answer to the content question is exclusive material, packaged especially for you, our closest …
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The AdPulp Interview: Sally Hogshead
I follow the careers of several strong women and in a few cases count them among my closest advisors and most powerful influences. Sally Hogshead exists in this small circle. Her positive vibration and quick mind are obvious bright points. So is her generosity. I hope this exchange will help give you a sense for her and what drives her forward. Q. You made some really big waves early on in your ad career, but I'm …
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HHCC.Com Gets Comfortable In Its New Skin
In February of 2006, Hill Holiday scrapped their brochureware site in favor of a blog. Now they're taking things a little further and I'm intrigued by the way Baba Shetty, Hill Holliday's Chief Media Officer, describes the agency's new site: First, the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation. The site platform is a new toy for us - allowing us to …
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Southern Comfort Is A Bouillabaisse of French Pirate Jazz, Etc.
Southern Comfort is going back to its roots. Specifically, to its creation story in 1874 when New Orleans bartender, M.W. Heron, concocted the recipe. It's a smart move for SoCo to put New Orleans front and center in their new campaign from Arnold Worldwide. The Crescent City is an easy sell. It's America's "other." A Las Vegas with history and class. If SoCo connects meaningfully to the magic of New Orleans, and …
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Brands Are Getting Social And How
According to MarketingProfs, social media marketing is now a widely adopted practice, despite the fact that the field is in its infancy. Personally, I think the contests and coupons category needs a little more love from the Chief Marketing Officers in question. Twitter and Facebook are great venues for promotions, even if it's something simple like what's on the menu today. For instance, look at how Mother's Bistro …
Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …
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