Advertising News and Know-How
By David Burn
According to The Wall Street Journal, YouTube will begin testing a new online video service on Friday, entering the rental turf of other technology giants such as Apple Inc., Amazon.com Inc. and Netflix Inc. YouTube will begin testing the service with five movies from the Sundance Film Festival. It plans to later expand its rental selection to a range of health, education and fitness categories, a company spokesman …
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I wrote a couple of weeks ago about a pending Supreme Court Decision that would allow corporations and unions to spend more freely to influence political races. Well they decided in favor of the corporations and unions. Here's The Washington Post report: The Supreme Court threw out a 63-year-old law designed to restrain the influence of big business and unions on elections Thursday, ruling that corporations may spend …
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By David Burn
We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and digital creative shop; the 30-person global staff …
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Frankly, I haven't thought about Sears in a while, and can't remember the last time I went into one of their stores. So this article on Yahoo! Finance is an eye-opener, focusing on everything the company is doing to stay relevant: On a recent morning at the flagship Sears in downtown Chicago, the youthful, caffeine-fueled team of e-commerce designers and engineers was abuzz. Among their latest projects: mobile …
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By David Burn
Procter & Gamble and e-commerce provider PFSweb will begin operating an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. "We are very excited about the eStore‟s potential to reach more consumers and create new online experiences and innovations that build our brands online," said Kirk Perry, P&G's …
Continue Reading about Digital Provides Manufacturers A Direct Path To Consumers →
By David Burn
The Danish philosopher Søren Kierkegaard wrote, "Concepts, like individuals, have their histories and are just as incapable of withstanding the ravages of time as are individuals." Consultant and Friend of AdPulp, Tom Asacker, believes the concept of branding is one such construct that the winds and rain of modern communication are slowly wearing down. In a thought piece available as a PDF from his site, Asacker …
Continue Reading about Branding’s Not Dangerous, Provided It’s Not A Lie →
By David Burn
Andrew Graff, chairman of Boston's Ad Club, writing in Adweek notes that Scott Brown won Ted Kennedy's Massachusetts Senate seat in a special election yesterday largely by portraying himself as a common man. Brown's ads showed him driving a pickup truck, amping up his Massachusetts accent and donning a barn jacket, like he was on his way to grab a Dunkin Donuts coffee and a Boston Herald before taking the T to work. …
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I suppose that even if you live and go to school in New York City, the world of advertising can seem like another world if you don't know anyone in it. To fix that, the One Club is holding its first "Creative Boot Camp" this week, open to students who attend one of the City University of New York (CUNY) schools. From the press release: Workshops will be led by some of the industry's leading creative names from worlds …
Continue Reading about Drop And Give Me 20…Concepts, That Is →
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