Advertising News and Know-How
Once you look past the One Show, Cannes, the CLIOs and all the other popular awards shows, there are a whole shit-ton of other shows that attract more client attention. Some are tactic-specific, some are industry-specific, but to many folks other than creative types, they matter quite a bit. Over at Gods Of Advertising, Steffan Postaer takes a look a one such show, the Racies, sponsored by the Retail Advertising and …
Continue Reading about Making Contacts Is One Way Of Winning The Racies →
By David Burn
According to Financial Times, Sir Martin Sorrell, chief executive of WPP, warned on Tuesday that social media sites are "less commercial phenomena, they are more personal phenomena", more similar to "writing letters to our mothers" than watching television. "Invading these [social] media with commercial messages might not be the right thing," Sir Martin told delegates at the Financial Times Digital Media and …
Continue Reading about When You Feed The Machine, It May Try To Return The Favor →
By David Burn
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game - meaning you're state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington's Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber United, Seattle. Directed by PES. …
Continue Reading about Spotlight on NW Creative: Washington State Lottery →
By David Burn
Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek's products -- and that our historical over-reliance on blogging as a marketing channel has meant that we've ignored them. I realize now that blogging made me, and Fog Creek, a big fish …
Continue Reading about You Can Lead A Blogger To The Keyboard… →
By David Burn
Brian Wiener, CEO of 360i spoke about creating the "Agency of the Future" last week at the IAB Ecosystem conference in Carlsbad, Calif. Jodi Harris, senior editor at iMedia Connection, was there. To illustrate the need for affordable, consumer-centric innovation, Wiener related the example of "Amanda," who was shopping in a Barnes & Noble store. Amanda found a book she wanted, but before purchasing it, she took a …
Continue Reading about A Clever Interruption Is Still An Interruption →
By David Burn
By David Burn
Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …
By David Burn
Matt Van Hoven, who writes Agency Spy for MediaBistro, stirred some shit up today with a post that calls independently-owned agencies "farm teams." In speaking with ad folks from all over, I hear the same thing about agency hiring practices: strong independent shops hire the "best" kids out of school only to lose them a year or so later to bigger teams. This is how it's done in baseball with one major difference: …
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