Discount-store operator Dollar General Corp. plans to open 625 new stores and hire more than 6,000 workers in 2011. The company said today the store openings will be in 35 states it currently operates in as well as in three new states: Connecticut, Nevada and New Hampshire. It also plans to remodel or relocate 550 stores. Dollar General, based in Goodlettsville, Tenn., currently operates 9,200 stores. Its stores …
Let’s Get This Guy Back In The Booth
This man has skills. As in any industry people fall through the cracks sometimes, but their talent isn't diminished by the fall. Wouldn't it be great to hire this guy for a radio job or two? There's no contact info given, but the citizen reporter does give the man's location as I-71 and Hudson Street in Columbus, Ohio. If someone from Columbus will locate this man and get his contact information, I will help him …
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Yet Another Facebook Story: Be Positively Likable
The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there's …
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The Fish And Wildlife (And The Trillion Dollar Local Economy) Benefit From Commemorative Plate Sales
I'm far from a metrics freak, but I do enjoy learning about advertising that works. Therefore, I'm interested in the Hooray for the Bay campaign for Chesapeake Bay Trust by The Cyphers Agency in Annapolis, Maryland. The campaign sought to educate about Maryland's Bay Plate, a license plate that consumers can buy for $20 whose proceed go to restoration, protection and education programs for the Chesapeake …
Yet Another Facebook Story: Wall Street Gets Social, Facebook Gets Richer
Facebook, once thought to be child's play, is actually a machine that prints money. According to The New York Times and The Wall Street Journal, Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook-- a move expected to raise $1.5 billion dollars in operating capital. The deal could add pressure on Facebook to go public even as its executives have resisted. The …
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Chevy Creative Not Yet Up To Goodby Standards, But This Media Buy Is
This ad for the Chevrolet Silverado HD pickup truck appears on an ice chest outside a supermarket on Deer Isle, Maine. Jonathan Welsh of Driver's Seat thinks it is about the best place outside Texas to pitch heavy-duty trucks, given the needs of the local fishing community. He's probably right, but will shoppers know to look inside the Silverado for bagged ice? Maybe if the truck was turned around, so you could see …
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No More Of That, My Lord
Popcorn, Indiana is a snack food company based in Englewood, NJ. The brand was recently featured on The Apprentice, and is now building on that by asking fans to make better videos featuring Popcorn, Indiana popcorn than the two contrived pieces that appeared on The Donald's show. Here's one possible winner in the Munch Better Contest: …
Want To Sound Smart In Meetings This Week? Study This List
JWT Intelligence has listed 100 things to watch in 2011. Things like Beer Sommeliers, F-Commerce, 3D Printing, Entrepreneurial Journalism, Tap-to-Pay, Green Luxury Cars, Biomimicry and Virtual Mirrors. JWT: 100 Things to Watch in 2011 There's a lot for a marketer to consider here. But not everyone is enamored with the list. Chatsworth Snuffington II on Slideshare had this to say: "this is so depressing on so many …
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